As fall sets in, many brands enjoy taking advantage of the new season to utilize various autumn marketing tactics. However, not all brands know how to properly leverage fall marketing.
Whether you’re selling new products or services, or have special deals and discounts, fall remains one of the best times to market your brand. Here are three reasons why you should market your brand in the fall using promotional drinkware.
1. Give thanks
Although this marketing tactic has been around for years, it’s not a cliché. It’s a tried and tested method that continues to attract customers throughout the fall. With Thanksgiving around the corner, fall is the season to appreciate and thank your loyal customers.
Why not send out personalized water bottles or custom mugs to show appreciation to your customers or partners? Additionally, you can run a “thank you” promotion centered around Thanksgiving and offer out functional promotional drinkware items to customers who visit your premises.
2. Numerous marketing ideas
It’s no secret that Halloween is a huge holiday, and capitalizing on it can significantly increase your brand’s profit margin. There are so many traditions surrounding Halloween that you can use to engage and attract customers in a fun and satirical way.
For instance, since pumpkins are common during Halloween, you can create pumpkin-shaped promotional mugs to gift your loyal customers. Or simply, mugs with pumpkin or scary decorations on them.
3. Fall pop culture
In the United States, the end of summer marks a new season for fall pop culture. This could be anything from movies and new television shows to football, providing you with an excellent opportunity to prey on your customers’ interests.
Remember, the more you know about your audience, the better as you can spike their curiosity, prompting them to take action. Therefore, you need to research your target audience to identify what type of pop culture they engage in.
If they’re into sport, giving them personalized water bottles is a suitable option since they’re more likely to use them.
Ultimately, don’t shy away from using promotional drinkware to advertise this fall. Contact waterbottles.com today for quality promotional drinkware.
Photo by Kira auf der Heide