It is not unusual for most individuals to say “no” to sales pitches. That is why planting the first seed of interest in a potential client is half the battle for salespersons. For that reason, you need to introduce your brand in a friendly and approachable manner to surmount such an obstacle, and that is where promotional drinkware comes in handy.
Using such promotional drinkware like custom mugs or promotional water bottles for marketing allows you not only to leverage functional and cost-efficient items, but it also provides a beautiful canvas for your brand message. Here are a few tips for using promotional drinkware for marketing.
1. Focus on appealing to the right audience
You cannot afford to dish out custom water bottles or mugs to anyone passing by your enterprise. Instead, you should focus on getting the widest exposure by targeting the individuals who express interest in your products/services. As such, you should consider giving promotional drinkware to persons who have strong loyalty, high visibility, and broad influence.
For instance, opting to give loyal employees promotional drinkware is a wise idea since these individuals are well-informed about your operations and have long-standing relationships within your entire local community. Also, note that loyal partners, clients, and vendors prioritize your success and benefit from bringing you more business.
That suggests that they can be your brand ambassadors when you give them promotional drinkware.
2. Opt for a high-quality product
On average, consumers hold onto promotional drinkware for about eight months. So, you need to ensure that the branded mugs or water bottles you give them have a long shelf life, thus encouraging them to keep the same. That is possible when you begin by choosing a supplier with a track record for printing quality products.
Handing out high-quality promotional drinkware is a sign that you value your customers’ time and loyalty. Your promotional drinkware should also have crisp, legible artwork, and it should be fade-resistant as well.
3. Ensure your design is capturing
If your brand is friendly, witty, or fun, opting for designs with a “wow” factor for your promotional drinkware is advisable. Since you can personalize both sides of a promotional mug or bottle, you can choose to use one side for displaying a memorable saying or illustration that encourages individuals to show off such items.
Conclusion
Customers who are happy to receive attractive promotional drinkware will be instrumental in showcasing your brand. That will not only send a positive message, but it will reel in new business too.