There’s little doubt that the COVID-19 pandemic has brought most sports and other team-style events to nearly a standstill. Beyond the loss of ticket and merchandise sales or fundraising dollars, many businesses and organizations have witnessed their athletes and fans struggle with demotivation and depression from a lack of social engagement.
Promotional water bottles and other custom drinkware can help you provide positive engagement and remind everyone of your business or charitable organization. Custom water bottles and travel tumblers are often associated with team events and merchandise sales not only because of their connection to people staying hydrated, but also because custom drinkware draws attention and keeps it. According to the Advertising Specialty Institute, branded drinkware generates approximately 1,400 unique impressions during its life cycle. Most people hold onto these products for a year or longer.
How can you use drinkware to engage your team and fans?
– Realistic cakes that look like everyday products, such as a bag of chips, a cup of coffee, a carton of eggs, and even a whole chicken dinner, have become extremely popular during the pandemic. Consider sending each member of your team a realistic “pick-me-up” cake in the shape of a common sports-related product with a real custom water bottle in the box as an “extra” that they can continue to enjoy after they finish the cake.
– Ship a box of goodies to your most loyal, top-tier fans with a “thinking of you” message. Beyond snacks, place a variety of branded products, including a custom water bottle or tumbler, in each box.
– Host a virtual event and contest that allows members of your team and fans to play together to win promotional products, including custom water bottles, tumblers, mugs or even beer steins.
– If you can safely host an outdoor team-related or another event, hand out pandemic survival kit bags that include a branded mask, hand sanitizer and drinkware product.
At Waterbottles.com, our experienced staff members know a wide variety of ways to engage members of a target market even during these uncertain times. For more tips or help with designing a logo and message for a specific custom drinkware product, contact us today.