The SARS-CoV-2 virus has changed the world in a short time. To manage a reality in which group gatherings can result in deadly outcomes, non-profit organizations and the businesses that support them have been forced to rapidly adapt and develop new processes and norms.
How can custom drinkware help non-profits?
Non-profit organizations that offer assistance to a wide range of people are facing three new problems:
1. They’re receiving more requests for assistance than ever before for food, clothing, housing, technology, and monetary aid.
2. They’re seeing requests from more financially-diverse groups because of an uptick in work-at-home, study-at-home, job loss and domestic violence scenarios directly associated with the pandemic.
3. They’re unable to raise funds through the face-to-face fundraising events that used to provide them with a high volume of donations every year just before and around gift-giving autumn and winter holidays.
Research conducted by the Advertising Specialty Institute has revealed that promotional drinkware is only second to writing instruments in regards to market engagement. People on average hold onto these items for up to a year. Each custom water bottle, mug, tumbler or other beverage product generates approximately 1,400 unique impressions. An investment in branded drinkware by non-profits can result in donors owning and using a year-long reminder of a non-profit’s need for donations expressed via a custom logo and message.
How should non-profits use custom drinkware?
A combination of traditional and new fundraising efforts and promotional beverageware are all that a non-profit needs to succeed:
1. Use custom beverageware as an incentive. For example, donors who make lower dollar donations receive a reusable custom bike water bottle or a large cake or soup mug. Donors who make extremely high donations receive two branded insulated travel tumblers or a wine carafe and glass set.
2. Add promotional beverageware to virtual fundraisers that feature live streaming events and videos. Your non-profit’s representatives can casually use the items or display them nearby onscreen. They can talk about the different donation levels and drinkware swag associated with each.
3. Give branded drinkware items to people in need. This action spreads your brand and message to more people. Even though those who receive this gift won’t be financially able to donate, they will use or give away the gift. Other people will then see your message and potentially consider it valuable enough to donate.
At Waterbottles.com, we recognize that non-profit organizations and businesses that help them are struggling to fulfill their goals during this pandemic. We believe that our promotional beverageware products can make a difference. Our knowledgeable team members are available to help you come up with a viable strategy to continue your mission. Call today for more details and possible donations to your organization.
Photo by Joel Muniz