Although promotional items have been around for a while, their use has increased in recent years to market brands and startups. From personalized water bottles to promo tumblers, more and more businesses are using promotional products to reach out to their target audiences.
However, since the market is saturated with numerous promotional items, deciding what to use for your brand can be challenging and overwhelming. Therefore, you need to do your due diligence before selecting a promotional item that works for you.
If you’re considering using custom mugs as your promotional items, here are some pros and cons to be aware of.
Pros
1. Functional
Promotional mugs are practical items for marketing your brand as they blend seamlessly into the lives of your target audience. For instance, if your primary consumer works in an office, they can drink coffee or water using your custom mugs.
This way, your mug remains visible and is a constant reminder that they can contact you whenever they need your services.
2. Effective
With custom mugs, you’re guaranteed exposure, whether your audience works in an office or at home. This is because people use mugs daily to drink water or coffee, and some use them to store stationery items such as pencils and pens.
Hence, you don’t run the risk of your promotional item being tucked away in a cabinet or stored for long periods without use.
3. Affordable
Generally, promotional items are an affordable way to generate leads and conversions. But, this doesn’t mean you should opt for the cheapest option as you may end up with a poor quality custom mug, tarnishing your brand.
Cons
1. One size does not fit all
Unfortunately, for custom mugs, you need to factor in your audience. For example, when your consumers work in construction sites, gifting them mugs isn’t practical as they’re less likely to use them.
2. Predictable
It’s no secret that many businesses use custom mugs as promotional items. Hence, they can easily become boring, causing your consumer to lose interest.
Bottom line
While these disadvantages are valid, you can easily avoid them by creating unique promotional mugs that meet your consumer’s needs.
Contact waterbottles.com today for quality custom mugs.