As a business owner, water bottle marketing can play an important role in your success. However, utilizing the strategy properly requires some insight into the type of business you have. If you are primarily promoting your brand to other business owners, the strategies that you’ll need are very different than if you focus on business to customer marketing. Here’s what you need to know about using custom water bottles for B2B and B2C advertising:
1. B2B marketing is highly information-driven, but B2C marketing is more emotion-driven
If you are primarily marketing your brand to other business owners, you might want to include a statistic or two on your branded water bottle. However, business to customer marketing typically does not require this. Instead, you’ll want to focus on imagery and slogans that evoke stronger emotions in potential customers.
2. Water bottles that are used for B2C marketing should contain plenty of imagery
Custom water bottles that are used for business to customer marketing should contain imagery that’s likely to appeal to your audience. For example, photos of your products or your company’s logo could be effective images for your brand.
3. You’ll need different types of language for each type of marketing
Business to business marketing requires language that’s a bit more formal, so it’s best to pick words that are well-suited to talking with a colleague in a semi-formal setting. For example, the word ‘completely’ or ‘strongly’ would be a better choice than ‘totally’.
However, informal language works well for business to customer marketing. For example, the use of words that describe a strong emotion (e.g. amazed, shocked, awesome, etc.) are often better for B2C marketing than B2B marketing.
We can help you create the best custom water bottles to promote your brand
If you aren’t sure how to create the best possible water bottle for your business, we can help you. We can ensure that you choose the best graphics for your water bottle and pick the right slogans and language for your business. We have worked with a wide range of companies, which means that we’ll be able to design the best water bottles for you.