If you are a business owner in 2020, you are probably wondering what marketing strategies you should implement nowadays. The stay at home economy has changed many aspects of how we need to reach out to potential customers, but you can rest assured that branded water bottles are still effective. Here’s why:
1. Getting exercise outdoors is not discouraged by health authorities
In most cases, the risk of being exposed to the virus is quite low while exercising outdoors. This is especially true in areas where people are able to spread out. Wearing a mask can decrease the risk of exposure even more. People will often bring water bottles with them when they are exercising outdoors, which can be a great way to get visibility for your brand if you sell branded water bottles.
2. People also will carry branded water bottles to work
People still have to go to work during the pandemic, and essential workers are likely to use branded water bottles on the job if they have them. Furthermore, many companies give them to their employees, which can give your brand a large amount of visibility.
3. Many businesses are re-opening
While business is down at restaurants, gyms, movie theaters, and other areas where people gather, some people still do frequent these venues in areas where they are open, and branded water bottles could get visibility at these businesses. As time goes on, it’s likely that there will be more areas where these businesses are allowed to re-open, which means that there will be more places where someone might see your branded water bottles.
4. Branded water bottles are more effective for some businesses than others
Promotional water bottles are most effective for business owners who have a primary audience of people who are still likely to be out a lot for work or other reasons. So, keep this in mind when you’re considering whether your business is likely to do well with this marketing strategy.
5. A smaller number of people being out might actually improve visibility for your bottles
If a large number of people are in an area, people’s eyes are less likely to focus on any one individual, which means less chances of them noticing a branded water bottle. However, people are much more likely to focus on a specific individual in a smaller group, and this could make them more likely to see the branded water bottle.