Perhaps owing to the rise in consciousness about healthy living, eco-friendliness, and germs, people are more careful about what they put into their bodies than ever before. And one of the biggest areas that we see this is in the rise of the personal water bottle.
No longer is the disposable plastic water bottle a common sight; nor are there long lines for water fountains (which can harbor many germs!). No, today the personal water bottle is where it’s at.
Your brand, everywhere
When you give your clients and customers promotional water bottles, two things happen. First, they feel positively toward your company. A custom water bottle isn’t just a pen that will get lost in a desk drawer or a pad of paper that might see use as a grocery list; it’s an item that carries real value for the recipient.
Secondly, you’ll increase your brand recognition. Your branding, company name, and logo are now everywhere that water bottle is. And unlike a pen or a pad of paper, the print size on a branded water bottle is actually big enough for other folks to catch a glimpse of it.
Important factors to consider when purchasing custom water bottles
It’s not enough to just purchase a branded water bottle. In order to receive a good return on your investment, you need to make sure that it’s of good quality. It’s worth paying a little more for a slightly nicer water bottle that will get used more often, rather than a cheap item that might get tossed in a drawer and only used in a pinch.
Secondly, make sure the print quality is good and the message is clear. You have an effective marketing tool – make it work for you! A logo alone is a good choice, or a three-to-five word slogan. Keep it short, sweet, and to the point.
Conclusion
Branded water bottles provide effective organic marketing because they are an item of value to the recipient, and customers think more positively of companies that give them perks. So consider them when you’re planning your next marketing push!