Custom mugs are one of the most cost-effective and enduring forms of marketing that a company can invest in to build their brand. While there is a multitude of reasons why custom mugs are one of the top promotional marketing options, these are the top three.
The potential reach is amazing
Everyone loves free stuff, and it is highly unlikely that anyone would turn down a free coffee mug. Custom mugs that are used in gift baskets, at trade shows, or as thank you gifts for customers and clients will be happily accepted, as most people love a good cup of coffee or tea at least once a day. Many people already have a variety of mugs, so they will most likely be happy to add another one to their collection. In the age of Instagram, it is also possible that thousands of users on social media will see your brand in images or stories posted online too.
They are a daily reminder
With custom mugs, people are looking at your logo every time they have a cup of their favorite drink. It constantly reminds them of your brand, and if they are using it in an office or any other community area, it is potentially being seen by dozens of other people too. Custom mugs are an effective, portable means of advertising. With little reason to turn down a freebie, your message and brand have a very high likelihood of reaching your intended (or unintended) target audience.
They set a positive tone
Giving customers a gift of a free custom mug breaks the ice and sets a positive tone for the meeting or exchange. Many customers have their guard up if they are expecting a sales pitch. Giving them a free gift often allows people to relax, and you may not have to work as hard at closing a deal.
Using custom mugs as a marketing tool is a smart way of getting your brand and message seen. Contact waterbottles.com today for information on how to pick the perfect custom mug for your brand.