According to Small Business Trends, small businesses spend between one and four percent of revenue on advertising, depending on competition, goals, and market size.
It is often difficult to tell if advertising is effective by measuring specific ROI, but it is usually a necessary part of growing your business. Promotional items, such as promotional mugs and water bottles, that are handed out as giveaways at events remain a popular way for companies to market themselves. You give them out in the hope that your customers will use them and other people will see them, which is precisely what happens.
They’re a practical freebie
According to the Advertising Specialty Institute, people who receive a promotional item such as custom drinkware will tend to hang onto it for an average of 12 months. In fact, the average person has around 30 total promotional items in their home!
Many people use them outside the home or pass them onto a friend, which means your item will get in front of more people than just the person you gave it to. In fact, according to ASI, custom drinkware receives 1,400 impressions per item.
They leave a great impression
While one person benefits from using the item, thousands more could become familiar with your business. According to ASI, 53% of people who use a promotional item grow to have a more favorable impression of the company they received it from.
Where an item gets used can depend on its function, portability, and durability. Your target customers may use water bottles at the gym, at work, at sporting and recreation events, and at home. Coffee mugs and thermoses are especially popular at work and on public transportation. With the widespread use and durability of promotional items, it is a near certainty that your potential customers will wear or carry your item in front of thousands of more potential customers.
The future of promotional items
Promotional items are expected to remain popular in the future as businesses and customers consider returning to trade shows, events, and public gatherings.
If you’re looking for custom drinkware products to promote your business, take a look at our range today.