No one wants their promotional drinkware to go to waste. If your company chooses to give away these items, letting them “go to waste” could have more than one meaning, neither of which is good for your company or the environment. First, you want your product to be used by the people you give it to. Second, you don’t want your product to be thrown away and contribute to excess waste. Thankfully, promotional drinkware made from recycled aluminum offers a solution to both of these problems.
According to a 2019 study by the Advertising Specialty Institute, people who receive promotional drinkware, including custom water bottles, hang onto it for around 12 months, and more than half of consumers are likely to give the item to someone else after they no longer use it. In an attempt to reduce the effect of promotional drinkware on the environment, Ball Corp., known for its iconic mason jars, is developing reusable drinkware made from aluminum.
According to Fortune, aluminum in drinkware is a significant development because of the potential for energy savings via waste reduction and recycling. Producing recycled aluminum for promotional drinkware is 95% more energy-efficient than making recycled plastic. Aluminum can also be recycled repeatedly without degradation of the raw product compared to plastic, which must be combined with new material when it is recycled. It is estimated that 75% of all aluminum produced is still in use today, compared to only 3% of plastic.
Although recycled aluminum is new to promotional drinkware, it is not new to consumers. According to Fortune, two-thirds of all new drinks launched in the U.S. in 2019 were sold in aluminum cans. In addition, aluminum drinkware has had particular success at sporting arenas where fans can take them home as a souvenir in place of a plastic cup.
Just as technology has revolutionized the way you market your business online, technology has also revolutionized the way you can market your business using more traditional methods as well. Consumer behaviors and expectations are changing away from plastic. With aluminum promotional drinkware, you can show your company’s commitment to your customers and the environment.