According to a Global Market Insights Inc. report, the global drinkware market is expected to grow 40% by 2027. This study makes it clear that consumers want and use drinkware, which can create an in-demand opportunity to promote your business with promotional drinkware. Just as consumer preferences change for the products you offer them, so do their preferences for how they want to hear about them. Now is the time to consider using promotional mugs and water bottles to market your business.
What is driving the demand?
Four key factors are driving the demand for drinkware:
- Consumers are on the go again as they establish new routines and return to work in person. Their habits have changed and they want to freshen up their drinkware collection as they go out and about again. In addition, with Covid-19 presenting a very real threat to those working within offices or public spaces, a personal mug or water bottle is much preferred to one that has been given a quick rinse in the communal kitchen sink!
- Consumers are environmentally conscious. High-quality, durable drinkware is not only attractive because of its usability, but also because of its reusability! According to a 2018 study by the United Nations Sustainable Lifestyles Taskforce, 88% of consumers want brands to help them be more environmentally and socially conscious.
- Consumption of water is growing. According to the Beverage Marketing Corporation, bottled water has outsold soda every year since 2016, and consumer demand for grab-and-go water continues to rise. Having reusable drinkware available helps consumers take water on the go and saves them the cost, both financially and environmentally, of purchasing a single-use bottle.
- Consumption of specialty brand beverages is growing. Consumers are drinking more coffee and alcohol from niche brands that closely reflect their lifestyles and interests. Having a matching piece of drinkware to go with their favorite coffee or cocktail adds to the experience by allowing consumers to show off their drink choices.
Is your business ready for the next big trend in marketing? With the drinkware market expected to grow, now is the perfect time to provide consumers with a promotional item that they will use again and again. Visit our store to order your promotional drinkware today.