Promotional products such as personalized water bottles and custom coffee mugs are popular items at trade shows and conventions. But have you considered handing them out to consumers at charity events? Doing so can build brand loyalty with your customers and expose your business to a new base of prospective clients. It can also associate your products with an excellent experience for consumers, making them more likely to think of your business in a positive light.
Benefit #1: Demonstrate your commitment to the community
No matter how casual or formal, special events for non-profit organizations attract people who are loyal to their causes. Attendees are impressed with businesses that support their local communities through charitable work. When potential customers take home free promotional tumblers with your business branding, they are reminded of your commitment to their favorite cause, increasing loyalty to your brand. They see you as an ally for the cause – not just another business trying to sell them something.
Benefit #2: Build brand awareness to new target markets
When directing marketing efforts for business, sometimes decision-makers get stuck in a rut of attempting to sell to people in their perceived target market. It can be hard to see potential buyers who might not intuitively match up with your target market. Instead of providing swag for the same old trade show every quarter, try a fresh strategy for drumming up prospects. Giving away free custom drinkware at a charity event exposes your product to a whole new world of customers you may not have thought to approach in the past.
Benefit #3: Build brand loyalty through association
Charity events are fun! People are there not only to support their favorite cause but to have a good time as well. By attaching your products to an event that is pleasurable to consumers, you have created a positive association through the memories created at the event. For example, gifting promotional drinkware to people participating in a fun run will remind them of their accomplishment and your brand.
To learn more about promotional drinkware, contact Waterbottles.com.