According to research conducted by the Advertising Specialty Institute (ASI), consumers who receive promotional drinkware keep and use the items for typically up to a year. During that time, they receive subliminal reminders of the business associated to the drinkware because these items act like mini portable billboards. ASI also found that each promotional drinkware provides up to 1,400 unique impressions per recipient. Once a person no longer wishes to retain the drinkware product, they typically donate or sell it, which then repeats the cycle of engagement and impressions and exposes many more people to the business brand.
Casinos often use luxury utilitarian items like pens, appliances, dinner and kitchenware, travel products, and jewelry/watches to attract new members and maintain relationships with existing clientele. Yet, as discovered by ASI, recipients of promotional items love custom drinkware far more than some of these items. In fact, branded drinkware is only second to pens and other writing instruments in terms of popularity. Custom drinkware, such as mugs, sports bottles, water bottles, and travel tumblers, are more popular than umbrellas, hats, and many other common promotional items.
How can casinos take advantage of this interest?
– Give VIP members and hotel guests luxury custom ceramic or glassware sets that feature custom coffee mugs, a carafe and tall stem or short wine glasses, or insulated travel tumblers that remind them of the casino when they use them at home and while on the go.
– In areas that feature slot machines and other self-play games, offer players branded big gulp plastic cups filled with their favorite beverage that they can take with them after they’re done playing.
– Gift big spenders a swag bag that features branded beer steins, champagne glasses, or shot glasses along with a bottle or canned pack of their favorite drink at bars and restaurants.
– When hosting events, provide guests free custom labeled water or sports bottles that match the event’s theme.
– If your casino has a golf course, lake, race track, or any major outdoor entertainment, resort, or sports venue, make free or low-cost promotional drinkware available at beverage and snack stands, eateries, and merchandise spots.
Our team at Waterbottles.com has extensive marketing and promotional experience. We know the best ways to increase repeat business in any industry. Call us today to help you improve your casino’s promotional efforts with branded drinkware.