Most businesses know their marketing budget, but don’t know their promotional products budget. Unfortunately, working without a budget can be stressful, and you may end up spending more than is required.
Therefore, before placing your order for promotional products, create a budget that covers your entire vision. Whether you want personalized water bottles or custom coffee mugs, ensure your budget doesn’t constrain your ideas. However, always ensure your products are useful as people want items they can incorporate into their daily lives, such as water bottles for drinking water or juice.
Here are three types of products you should include in your promo budget.
1. Trade show giveaways
Trade show giveaways are vital for your business as they increase booth traffic, improve brand image, and gain brand recognition. Additionally, having quality trade show products can attract new customers to your booth, which generates leads for your brand.
According to research, 88% of customers can recall brands that gave them useful promo products such as coffee mugs, water bottles, and tumblers in the last two years. Hence, before going to a tradeshow, ask your target audience what products they would like. If you are trying to reach a new audience, giving away custom mugs and water bottles will create a good first impression.
2. Inexpensive giveaways
Inexpensive promotional products are good choices when you have a limited budget, and you want to generate leads and improve brand awareness. They include products like pens, water bottles, tote bags, and t-shirts.
For instance, if you have a career fair coming up, you can create personalized water bottles to give to every individual that visits your booth. These are handy as people can carry water in them to drink during the expo.
3. Employee appreciation gifts
Successful brands value their employees and show their appreciation by giving them bonuses and salary increments. However, not all companies can afford to raise their employees’ salaries or give them huge bonuses.
Luckily, you can show your employees appreciation by giving them gifts they can use, e.g. custom coffee mugs. On these mugs, you can include quotes like “best employee” or “it is nice working with you.”
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Contact us at waterbottles.com today to purchase promotional products for your business.