Once you’ve decided to use promotional products for marketing your brand, you need to leverage them properly to see results. Many brands assume that simply having promotional products is enough for their business. Unfortunately, you need to develop strategies that drive consumers to take action.
For example, do you want to give items away for free without any effect? Or do you want to build customer loyalty, retain consumers, and increase sales? If you want the latter, here are some tips that can help you get the most impact out of your promotional products.
1. Use a variety of products
The beauty of promotional marketing is that there are no rules to it. Therefore, you can get creative with your design and application, provided they appeal to your target audience. For example, instead of getting regular water bottles, go for personalized water bottles with phrases like “good vibes only.”
This way, you spark interest in your audience and showcase your personality. You can also have products such as custom mugs for first-time customers and custom promo tumblers for long term clients.
2. Keep your target audience in mind
Before ordering your promotional items, identify who you want to attract and how the product aligns with your company. For example, you can’t use a yo-yo to promote a dental practice or a notebook to promote an IT company.
Hence, consider the interest of your audience and how they can use your promotional items in their daily lives. Luckily, you can never go wrong with customized promotional water bottles as people can use them to drink water when they are at work, home, or school.
3. Focus on quality instead of quantity
Promotional marketing is all about reaching your potential audience at the right time to influence their buying decisions. Your products should, thus, be selected carefully and designed to the satisfaction of your audience.
If you decide to purchase many regular promo products to give away to every person that comes your way, your product may end up in shelves or storage rooms.
Need promotional drinkware?
Waterbottles.com is a promotional drinkware company that sells custom water bottles, custom mugs, and custom promo tumblers. Contact us today to order your promotional drinkware.