Promotional custom mugs work the same way as business cards. They not only introduce your brand to your target audience but also are an excellent way for them to remember your business long after the first point of contact.
Besides, unlike business cards, promotional mugs don’t get shoved into a desk. Instead, they stay out in the open where everyone can see it, and this visibility is a great opportunity to grow your audience.
Before using custom mugs as promotional items, there are various factors to consider, to make the most out of your promotional marketing. These include:
1. Quality of the product
Most customers hang onto promotional drinkware for up to eight months. Therefore, it’s vital to ensure your custom mugs are durable by creating quality drinkware that consumers can keep. Moreover, quality mugs can help in building brand credibility and authority as people will have a good opinion of your brand.
To develop quality custom mugs, ensure you:
• Choose a promotional drinkware company with experience and a strong track record
• Use fade-resistant artwork that won’t wear away easily
• Use attractive designs relevant to your brand
2. Your CTA
A CTA (call to action) is an essential element of promotional marketing because it informs your audience what action to take. Include a clear CTA in your promotional mugs, so your consumers know what to do next. For instance, for a contact CTA, include your brand’s phone number with a text asking your audience to dial the number. You can also add your website address.
3. Your target audience
Giving out your promotional mugs to anyone that comes across your business isn’t a wise idea since not everyone is interested in what you offer. Thus, to avoid wasting time and money, target people that have solid connections to your target audience.
For example, give promotional products to people who have:
• Strong loyalty
• Broad influence
• High visibility
• Loyal employees
These people are not only invested in your brand and its success but also benefit from bringing you business.
Contact waterbottles.com today for quality custom mugs and other promotional drinkware for your brand.