Promotional products are a great way to market your products and services and improve brand recognition. However, whether you are trying to draw attention, make a statement, or increase customer retention, your promotional product message plays a vital role in the success of your campaign.
What is your message? Does it persuade? Is it clear and concise? These are some of the questions you should ask yourself when developing your promotional product message. Here are three approaches you can use to develop messages for your promotional products.
1. Product messages
Product messages communicate the benefits, availability, uses, and pricing of your products. For instance, on personalized water bottles, you can include a product message such as “the best natural stone company.” This is a product-specific message that not only communicates to your audience what products you offer but also why they should pick you – because you are the best.
Other examples include:
• For only $9.99, get your custom sofa set – pricing
• We ship across all states in the United States –availability
2. Service messages
The service industry is highly competitive, especially now that online businesses are on the rise. Therefore, all your promotional products should include messages about the nature and quality of your services. For instance, on your custom mugs include text directing consumers how your service works. This can double up as a call to action, which is vital in informing your consumers what step to take next.
A good example is “Visit our Instagram page and click on the order button to get our domain services.” But, ensure your messages don’t take up the entire mug. Instead, include it in a small section at the bottom of your logo.
3. Relevance
Promotional messages need to be memorable, and being relevant is one way to achieve this. You can’t include a text about home furniture when you only sell beds. Such messages confuse your customers, and they end up disliking your brand once they realize you don’t sell what you claim.
Hence, only use messages that are relevant to your brand. If you want to add humor, ensure it’s clear and not downright inappropriate, which is common for humorous messages.
Contact us at waterbottles.com today to get your promotional products.