Many businesses have taken a hard financial hit because of the SARS-CoV-2 pandemic. As a result, business owners have had to come up with creative ways to recoup their losses so that they can continue to pay their employees and prevent permanent closure.
Some people might think that promotional drinkware isn’t a worthwhile investment as compared to other marketing options. Yet, there’s absolutely no way to ignore the impact that beverageware has on consumer behaviors. According to the Advertising Specialty Institute (ASI), a single piece of custom drinkware can generate approximately 1,400 impressions. Additionally, more than 88 percent of people in the United States own promotional drinkware at any given moment, and the majority of them keep these products for a year or longer.
How can you position the popularity of drinkware during these hard times to help your business survive?
– Sales: If you provide grocery or prepared meals services, rethink how you sell labeled bottled water. When you sell water provided by other companies, consumers remember their brand. Instead, offer water or other beverages in custom water bottles labeled with your logo and message.
– Branded donations: People need water. A donation of custom labeled water bottles to members of your local community will be both appreciated and remembered a long time. Another possibility… Donate small bags of instant soup, pasta, cake mix or other easy-to-make meal ingredients in large custom coffee mugs.
– Gift: Lastly, social distancing and isolation have caused a lot of people to feel alone and forgotten. You can create a positive impression and increase sales while also helping others by simply offering a free gift, such as a custom bicycle bottle, travel tumbler, or wine glass, with a purchase of a certain amount.
At Waterbottles.com, our team can help you pick out the right custom drinkware to help market your business during an emergency when it seems nearly impossible. Contact us today for more information.