The SARS-CoV-2 pandemic has caused a shift in how individuals and businesses promote their brands. Now more than ever, people are using social media platforms like Facebook, Instagram, Twitter, and Tik Tok to reach and engage their target audiences. Custom water bottles and other drinkware items, such as mugs, tumblers and wine glasses, are perfect promotional products to use on these platforms. Not only does a branded drinkware item generate approximately 1,400 impressions per ownership, as outlined by the Advertising Specialty Institute (ASI), but most people hold on to these products for at least a year.
How can you promote your brand on social media with custom drinkware?
Use it onscreen
Consumers are more likely to want a branded drinkware item if they see a representative of the brand using it. It doesn’t matter if you’re the owner of your business, a celebrity, or brand ambassador. Even if you use it while doing something unrelated to it, your followers will think it’s attractive simply because you’re using it.
Talk about it
If you’re trying to sell your custom drinkware, you can also make it attractive just by talking about it in a positive way. For example, you might create a video in which you tell your fans about your new product line that includes a specific custom drinkware item. Topics that you might cover include features you like and why you chose a particular design.
Think product placement
Whether you’re trying to sell promotional drinkware or use it as an incentive during a fundraiser, you should post photos and videos that feature it. Beyond directly talking about the item, place it in the background in a visible area in most of your posts so that your audience is regularly reminded of its existence.
Offer special contests
You don’t need to only sell promotional water bottles and other items to promote your brand. Think about offering special contests, possibly every week, in which your followers can compete for prizes, including branded drinkware. People are more likely to hold onto a branded product as well when they win it in a contest.
At Waterbottles.com, we know that many of our clients are using social media to stay relevant now that consumers are primarily interacting with brands online rather than in-person at brick-and-mortar stores and other venues. Our team is ready to provide you with the help you need to use one of the best promotional products available to improve your brand engagement. For more details, contact us today.