An effective promotional product campaign begins with a well-designed logo. Logos not only play a vital role in your marketing efforts but they are also the first image customers see and associate with your business. Therefore, to get the most out of your promotional mugs or personalized water bottles, you need to include a logo.
Logos form an integral part of your promotional product because they:
• Create a good first impression
• Form the foundation of your brand’s identity
• Distinguish you from your competitors
• Boost brand awareness
• Grab attention
Here are some tips that can help you correctly include your logo in your promotional items.
1. Use the same logo
It’s common for businesses to have several promotional products throughout the year. For instance, you can have promotional water bottles for your trade fair at the beginning of the year, and custom mugs for the holiday season at the end of the year.
However, always ensure your logo remains the same when it comes to design, style, and color for every promotional item. Having different logos affects your brand’s identity and awareness. Moreover, it can create confusion among your consumers.
2. Go for quality
Many businesses assume consumers can’t tell the difference between a good logo and a cheaply done one. But consumers can always tell since low-quality designs end up looking fuzzy and grainy on your promotional items.
Always go for quality logo designs to ensure they appear crisp on your promotional items. Additionally, hire a professional promotional products company to create your products as they ensure your logo appears clear on your custom water bottles.
3. Go big or go home
Since your logo forms your brand’s identity, the easiest way to gain recognition is to use a big logo. Big logos create a bold statement and allow your users to separate you from your competitors. Furthermore, a large logo is more memorable, making your customers familiar with your company. However, ensure your logo doesn’t take up all the space on your promotional items as you still need to add a call to action.
Contact waterbottles.com today for more information about quality promotional products.