A call-to-action (CTA) is a directive statement that tells your consumers what action to take, and it also eliminates confusion. Whether you are promoting a new product or service, or simply increasing brand awareness, including a CTA is vital in ensuring your users take the appropriate next steps.
For instance, if you want your customers to contact you for more information about your products, include it in your promotional item. This way, they won’t have to decide for themselves.
Therefore, when it comes to promotional marketing, including a CTA in your custom coffee mugs and personalized water bottles is essential in facilitating a smooth buying process. Here are some other reasons why you should include a CTA in your promotional products.
1. Customers want them
Believe it or not, consumers expect a call-to-action from your brand to learn what to do next and as guidance. Moreover, some customers may not want/need your services, but a CTA can persuade them to take action and purchase whatever you are selling.
Thus, CTAs play a massive role in helping your target audience make a buying decision. Your CTA can be as simple as a phone number, hashtag, and website address.
2. CTAs lead to conversions
A confused consumer is far less likely to become a paying client as compared to a directed customer. For example, if your custom mugs only contain your brand’s logo, your target audience will continue using them to take coffee and tea without taking any action.
Hence, it’s vital to build up their curiosity by including a CTA so that they research your brand online or call your phone number. Ultimately, your customers are more likely to utilize your services once they contact your business.
3. It’s the finishing touch of any form of marketing
Without a CTA, your message and promotional product will fall flat since it has no final hook that inspires your consumers to take the next step. Thus, including a CTA in your personalized water bottles is essential as it helps you convey the intent of your campaign to your audience.
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