Promotional products like mugs, cups, and tumblers have become a huge part of the marketing industry over the past few years. Many small and large businesses are now using promotional marketing to increase brand awareness and sales.
Unfortunately, most of these brands make the mistake of selecting any promotional product without considering its type, material, and functionality to the user. For example, if you want personalized water bottles for your adult consumers, you can’t use an 8-ounce bottle since it won’t hold enough water required for their age.
Here are some useful tips for choosing the right water bottle for your audience.
1. The cost factor
If you’re purchasing water bottles for a large audience, price is a vital factor, especially if you have a limited budget. Luckily, buying goods in bulk can save you a lot of money and keep you within your budget.
However, the price of your water bottles will depend on its material and size. For instance, plastic water bottles are generally cheaper than stainless steel ones. Hence, compare the price options for different providers and find one that suits your budget.
2. Use a material that your audience will love
Personalized water bottles come in various materials, including plastic, glass, stainless steel, and aluminum. If your consumers consist of athletes or individuals that are on the move a lot, it’s wise to use lightweight materials like aluminum and plastic.
Alternatively, you can go for glass or stainless steel water bottles if you want your customers to get a long-lasting product that is recyclable and dishwasher safe.
3. Ensure your water bottle suits your customers’ needs
Your consumers’ needs determine the type of personalized water bottle you’ll use to promote your business. For instance, if you cater to kids, the likelihood of your water bottle being dropped is high. Therefore, a plastic water bottle is more suitable for them to carry around in school and at home as they play as it won’t break.
Additionally, if you’re catering to the corporate world, a glass water bottle is more suitable since it has a professional style.
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