Businesses have numerous tools and marketing strategies they can use to reach their consumers and generate sales. However, one cost-friendly, effective, and simple tool available is promotional products, particularly drinkware.
Promotional drinkware such as personalized water bottles is becoming more popular among small and large businesses looking to grow their target audiences. But, despite their popularity, no one can tell you much about promotional drinkware.
To give you an insight, here are four things no one tells you about promotional drinkware.
1. Consumers keep promotional drinkware an average of 12 months
Using promotional drinkware to market your brand or new product/service is a long game. This is because customers keep functional promotional drinkware such as custom mugs for up to a year, creating a long-term marketing result.
Therefore, if you’re looking for a paid form of advertising that remains effective in the long run, promotional drinkware is your best choice.
2. Promotional drinkware can end up tucked or thrown away
Many businesses that jump right into using promotional drinkware for marketing never succeed. They often make costly mistakes that result in customers throwing away or storing their drinkware.
For instance, if your target audience consists of teenagers, gifting them promotional mugs isn’t a great idea as they’re less likely to use them. You’re better off offering them water bottles to increase engagement and maintain customer loyalty.
3. Using promotional drinkware isn’t as simple as including your logo
Simply because your personalized water bottle has your logo doesn’t mean it will generate conversions. A lot of research and planning goes into creating the perfect promotional drinkware for your audience. From including an effective Call To Action (CTA) to making your design interesting, there’s a lot you can do to increase the effectiveness of your promotional drinkware.
4. Quality plays a huge role in promotional product marketing
If you want consumers to hang on to your promotional drinkware for a long time, you need to choose a high-quality product. Start by selecting a supplier with a strong track record of printing quality products. Then, use crisp, legible artwork in your design.
You want promotional products that are attractive, easy to read, and fade-resistant.
Contact waterbottles.com today for quality promotional drinkware.