All businesses require effective marketing strategies to reach prospective consumers and turn them into customers. Unfortunately, many entrepreneurs focus on complex marketing strategies such as SEO that are time-consuming, require several resources to build, and take years to master.
While SEO is an essential aspect of your marketing strategy, it’s not the only option. Promotional items are a simple yet effective marketing tool in grabbing your prospect’s attention and influencing them to take action.
Hence, it’s no secret that promotional items such as personalized water bottles have more power in improving your marketing strategy. Here’s how.
1. They resonate with consumers
If your business aims to increase brand awareness, promotional products are your best choice. According to statistics, 76.2% of individuals that received promotional products in the past recalled the actual product, company, and message associated with the promotional item.
So, offering your customers custom mugs increases their likelihood of remembering your brand when making similar purchases in the future.
2. They make a great impression
Quality, functional promotional items make a great first impression, increasing the credibility of your brand. For instance, if you gift sports enthusiasts personalized water bottles, they’ll have positive feelings towards your brand and recommend it to their friends and family.
3. They increase sales
Promotional items inspire consumers to take action, whether this means contacting your business or purchasing your products/services. According to studies, 52% of people do business with companies that gift them promotional products.
Therefore, the best way to persuade your consumers and increase your conversions is to gift them useful items such as custom mugs.
4. They’re cost-effective
As stated earlier, some marketing strategies such as SEO can be time-consuming and complex, but they’re also quite expensive. And, normally, most SMBs don’t have the funds to invest in it. Luckily, there are numerous cost-effective options, such as promotional drinkware.
Unlike TV or magazine ads, promotional items guarantee frequent and long-term brand exposure as consumers keep them for up to a year. Hence, even with a small budget, you can reach a wider target audience and create an impression for a longer time.
Contact waterbottles.com today for your promotional drinkware products.