Business owners in some regions of the United States have struggled to reach members of their target markets recently because of both the ongoing pandemic and weather-related disruptions. ‘Snovid’ – cold, snowy weather together with the COVID-19 pandemic – has created extensive problems: more people have been forced to stay home, which has reduced already limited in-person shopping, disrupted utilities and credit card processing systems, slowed national transportation efforts, and resulted in some retailers shutting down temporarily. Although meteorologists and other experts expect eventual improvements as winter turns into spring and vaccine distribution increases, business owners are still at high risk of facing similar circumstances again in the near future.
How can you remind your customers of your product and services during snovid and similar days?
Beyond direct mailers, email subscription updates, and online advertisements, you can keep your business in everyone’s thoughts throughout the year with promotional drinkware. A study by the Advertising Specialty Institute found that consumers love to receive and retain custom water bottles, sports bottles, travel tumblers, coffee mugs, wine glasses, and other beverage items. In fact, they will hold on to branded drinkware for a year or longer. In terms of popularity, these items are only second to customized pencils, pens and other writing tools. Most importantly, a single beverageware item can generate up to 1,400 unique impressions for a business before a consumer decides to no longer keep it in their home or office.
How do you put promotional drinkware into the hands of your customers?
– Make tax-deductible donations: During extreme weather incidents, people often lose water in addition to power. Drop off cases of water that feature custom bottle labels that depict your logo and message house-to-house at neighborhoods in need and charitable organizations.
– Hold or co-sponsor fundraisers: Invest in custom beverageware to use as an incentive for people to help raise the money necessary to buy goods that people need during disasters. For example, you might give a high-end, branded carafe and wine glass set or pair of metallic mugs or thermal bottles that feature copper vacuum insulation and bamboo lids to the people who donate the most money.
– Reward good deeds: Send a gift that contains branded drinkware items to individuals and groups that go above and beyond to help others, such as students and schools, charitable organizations, front-line workers, and first responders. Combine this action with a press release announcement.
At Waterbottles.com, our team knows the top tips and tricks for using drinkware items in a business promotional strategy. Allow us to help you pick one or more products and the perfect custom message and design for your business so that you can continue to promote it when disaster strikes. Call us today for more details.