Promotional drinkware does so much more than make your brand visible. Researchers have found that it also makes a long-lasting, positive impression about your business on everyone who interacts with or sees it.
According to research conducted by the Advertising Specialty Institute, consumers retain promotional drinkware for at least a year in their homes, schools and workplaces. Why? They use drinkware every day. In a comparison of the top popular branded items, drinkware was only second in overall popularity. Writing tools took the top slot.
Best yet, the single ownership life cycle of a branded drinkware item can create up to 1,400 impressions. Many consumers were found to even generate new ownership life cycles and increase impressions by eventually giving away these items instead of throwing them in the trash. Businesses that invest in promotional drinkware usually only pay one-tenth of a cent in cost per impression over each item’s total lifespan.
How can you take advantage of this popular, highly affordable marketing tool?
Promote health and wellness
Sell or give away drinkware items in natural grocery markets, health shops, fitness centers, and sports and outdoor equipment stores. Health and wellness shoppers actively seek out metal and plastic sports bottles, travel tumblers, and similar items that offer them durable and portable solutions for staying hydrated during their thirsty and active lives. These consumers need drinkware items that make it easier for them when exercising, playing sports, camping, or traveling.
Show gratitude to everyone
Everyday business contacts are an excellent resource for impressions. Gift promotional drinkware to your employees. Also, think about those people who wouldn’t hesitate to accept and use each and every day your free promotional drinkware, such as vendors, package shippers, picker shoppers, bank representatives, and even janitorial staff and landscapers, if applicable.
Remember the social influencers
Social media can effortlessly spread your brand across the world. Send custom drinkware items to health and wellness influencers on popular social networks like Instagram, Facebook, Tik Tok, Twitter, Tumblr and YouTube. Influencers create widespread interest in your brand by merely posting videos in which they thank you for the gifts or review the quality of the items.
Consider the future potential
A growing social platform trend is patron and subscription arrangements. If an influencer has followers willing to make monetary gifts or pay a fee for account access or special content, your branded drinkware gift to any influencer who has followers in your target market won’t merely help you reach potential customers… it will help you reach ones who are likely to actually have enough disposable income to pay for your products and services.
At Waterbottles.com, we know that low investment costs and long-term benefits make promotional mugs and water bottles a valuable tool that every business owner should consider for their marketing toolbox. For more tips or help with starting your promotional drinkware campaign, contact us today.