As proven via research conducted by the Advertising Specialty Institute, consumers not only love to receive promotional items but most prefer to do business with businesses that offer them. With branded drinkware, which is only second to promotional writing instruments in popularity, consumers also hold on to the products for a year or longer.
How can this information help restaurants with their traffic and repeat business? Customers who become owners of one or more custom coffee mugs, water bottles, travel tumblers, wine glasses, beer steins, shot glasses or other promotional beverageware items from a restaurant are more likely to come back to that same restaurant again.
– Functional promotional items like drinkware repeatedly expose people to a restaurant’s logo and message every time they use the items at home, school, and work or on the go. As a result, they receive daily, pleasantly-influenced reminders of their past experiences with that restaurant. Given the association between drinking and eating, these reminders often come when they’re thinking about what to eat for their next meal or planning food arrangements for an upcoming event.
– Instead of tossing branded promotional items when they’re no longer wanted or needed, consumers often sell, gift, or trade the items, especially products that can be useful in the future to others. The research conducted by ASI also found that branded drinkware creates up to 1,400 unique impressions with each ownership. As a result, promotional drinkware that people share with friends, family, co-workers, and even strangers engages potential new customers.
It’s fairly easy for restaurants to incorporate custom beverageware items into their advertising strategies. Think of all of the ways you’ve seen branded drinkware used at restaurants and other eateries:
– For sale at the cash wrap or gift shop
– Given away to customers who exhibit loyalty or spend a lot
– Included in food gift packages and meal deals
– Handed out at grand openings and other promotional events
– Offered as part of charitable fundraiser packages
– Sold at sporting events that have business sponsorship
– And many more…
Our team at Waterbottles.com has plenty of experience with helping restaurant owners promote their businesses with branded drinkware items and associated products in a wide variety of ways. Allow us to help you create a traffic and repeat business campaign that makes it possible for you to more easily maintain and even increase revenues in 2021. Call today for more details.