Generally, local marketing targets consumers living within a certain distance of a business’s location. It’s highly effective in marketing a brand to potential customers that live in a specific city or ZIP code. Unfortunately, many companies, particularly SMEs, overlook this form of marketing and prefer marketing to a broader audience to maximize their reach.
While this approach might work for well-established companies with a reliable marketing strategy, it’s not always effective. Targeting a broader audience means marketing your goods and services to an audience that isn’t interested in your brand, wasting your time, money, and resources.
That’s why it’s essential to focus your marketing on your local audience, and using promotional products can help you achieve this.
Promotional products and local marketing
Promotional products are merchandise branded with your company’s logo and slogan, and they’re used for advertising your products and services. They act as walking billboards, allowing you to promote your brand with minimal effort as long as your customers use your merchandise.
Picture this: One of your loyal customers works in an office building. To show your appreciation, you gift them custom mugs to use during office hours to drink coffee or tea. The mug sparks interest among other co-workers, and they start asking questions. Your loyal customer gladly refers them to your company, allowing you to gain new customers.
In this case, gifting local clients your promotional drinkware increases your brand’s visibility to other prospects that share the same interests as your returning consumers. Hence, they’re more likely to do business with your company than a similar business in another city because a trusted source referred it.
However, when gifting your local customers promotional products, ensure they’re functional and of good quality. For instance, if your customers consist of fitness enthusiasts, giving them personalized water bottles is an excellent option as they’ll use them to drink water while running, walking, or exercising.
Need promotional drinkware for local marketing?
Ultimately, promotional products offer brands numerous opportunities to market their goods/services to local clients because they increase visibility to prospects. Contact waterbottles.com today for quality promotional drinkware for your local marketing.