When starting a business, it’s easy to assume you’ll make sales immediately. However, customers need a reason to buy your products or come to your place of business. Unfortunately, since they have a wide range of similar businesses to choose from, you may not generate sales within the first year.
Luckily, by implementing the right marketing strategies, you can attract customers to your business and motivate them to purchase your items. One of the simplest and most budget-friendly marketing strategies you can incorporate is giving out promotional drinkware products.
Whether it’s personalized water bottles, custom coffee mugs, or custom promo tumblers, promotional drinkware items allow you to engage and build long-lasting relationships with your target audience.
So, how do you use promotional drinkware products to motivate people to buy?
1. Understand your customers
Understanding your customers is a vital aspect of increasing your sales. You can’t motivate your customers to buy if you don’t know their needs and wants. Therefore, assess your target audience’s age, gender, interests, and hobbies, then gift them promotional drinkware items that align with their needs.
For instance, if your consumers consist of gym enthusiasts, you can offer them personalized water bottles as a free gift for purchasing one of your products. This is because they use water bottles to drink water as they work out.
Alternatively, if they’re executive businessmen/women, you can offer them custom mugs, as they’re more likely to use them when working. The goal is to give your target audience a reason to purchase your product and not your competitor’s.
2. Consider pricing strategies
Generally, customers are motivated to purchase items based on both high and low price points. For instance, some consumers prefer bargains and low prices to save money. On the other hand, others prefer quality over pricing and are willing to pay higher prices if they believe it gets them a better product.
If your customers prefer bargains, offer discounts on your promotional drinkware items or “BUY ONE GET ONE” sales. Additionally, you can offer your prospects a free gift-with-purchase, which entices and converts them to buyers.
However, be careful to ensure that the gift is a promotional drinkware item that they actually want or need.
Contact waterbottles.com today to purchase your promotional drinkware products.