You have saved enough to run a marketing campaign for promotional mugs and personalized water bottles. The excitement is all the buzz around the office as your company takes this next step. What do you want your custom mugs and water bottles to say, though? Consider these principles when determining how to represent your company.
A picture is worth a lot
Some say that an image is worth a thousand words. It is certainly true that customers tend to remember a picture more often than words. Your company logo may just be the thing needed to make a lasting impact that compels customers to try your products or services.
By the same token, your logo could be the thing that turns customers away. You want to make sure that the image that represents your company is one that attracts new clients to search for what you have to offer.
The words matter too
Some small businesses make the mistake of only putting an image and the name of their company on custom water bottles and mugs. There are many problems with this manner of advertising.
Your decision to exclude your contact information automatically shuts the door for inquiries. Customers may not think to do any research beyond your promotional mugs and water bottles. Thus, the only thing that you have done when featuring the name of your company along with an image tells customers that there is a new business in town. You should at least provide a phone number, physical address, and email address so that customers have a way of getting in touch.
You should also consider adding a company motto that briefly tells customers what the business offers. There is nothing wrong with telling potential clients that you are the best moving serving North of the Mississippi Delta. You should be sure, however, to fulfil your motto by offering stellar customer service that is hard for competitors to beat.
Bright colors are best
Have you ever enjoyed cold water from a promotional water bottle that had dark colors and small writing? The small writing was bad enough. The dark colors, however, were probably unforgiving to the degree of you forgetting about the company within a matter of seconds.
You certainly do not want to spend a lot of money on a campaign only to have customers forget about your business after using one of your marketing products. Bright colors such as red, pink, and yellow have a way of drawing customers in so that they want to know more about what you are selling. Red, in particular, sparks a spirit of urgency in humans, which further drives customers to learn more about your business.
Regardless of whether you choose to grow your audience through promotional mugs or water bottles, you should make the most out of your campaign. Keep the above tips in mind when crafting your next marketing plan.