The Advertising Specialty Institute released a report last year titled “2019 Global Ad Impressions Study” that makes it clear how important traditional promotional products still are in relation to advertising impressions. ASI reviewed thousands of face-to-face and online surveys from people living and working in the United States, Canada, Mexico, the United Kingdom, France, and Germany. The company found that promotional products are a low-cost, high-impact advertising option that continues to successfully work even as trends change.
People across all generations own, on average, 30 promotional items at any given time. In order of influence, the most common items include writing instruments, drinkware, t-shirts, bags, headwear, outerwear, polo shirts, desk accessories, calendars, USB drives, umbrellas, and mobile power banks. Consumers absolutely love when businesses give them free stuff. It doesn’t matter if they receive branded promotional products during BOGO scenarios, contests or employee-appreciation events. They eagerly accept and use the items.
Why do promotional products have staying power?
– A lot of people loathe most forms of advertising, especially internet and video pop-ups and banner ads. Yet, survey takers 54-years-old and younger preferred branded promotional products to all other forms of advertising.
– More than half of them, 51 percent, stated that they were more likely to invest their time and money in a business that provided them with a free promo item.
– Although some people throw away these products after a certain amount of time, approximately 54 percent of the survey takers stated that they gift or donate their items. As a result, the ownership cycle, which includes impressions, can occur more than once during each individual product’s lifetime.
– The cost-per-impression to business owners for each product is sometimes as low as one-tenth of a single penny.
Why should you invest in promotional drinkware?
– Drinkware was highly influential in almost every country across generations, especially among Baby Boomers and Generation X. It was the second most preferred promotional product. In the United States, for example, more than two-thirds of the survey takers, 88 percent, owned branded promo drinkware. Only one other group of items, writing instruments, ranked slightly higher at 89 percent.
– People keep their drinkware for at least twelve months because they use the products to stay hydrated or for storage of other items like office pens, pencils, and markers. On the other hand, people dispose of writing instruments on average after six months.
– Custom water bottles, mugs, tumblers, and similar products typically generate 1,400 unique impressions during each ownership cycle. The drinkware owner and anyone who comes in contact with the product at the time of use see your logo and message. It doesn’t matter if the owner is using the drinkware to consume a hot/cold drink or store office supplies either: your brand is viewed by your target audience.
– The cost-per-impression for a $7 drinkware purchase is typically only a half-cent over the product’s lifetime.
At Waterbottles.com, we understand the true value of custom drinkware in relation to advertising, branding and even team building. For more information, contact us today.