When it comes to using promotional products in your brand, it can be hard to tell whether you are on the right path. After all, many businesses assume it’s simply printing your logo on a product and giving it to consumers.
However, this will not set you up for success since you may be sending your customers products they don’t need or utilize. On the other hand, you may be sending your promotional items to the wrong audience.
Here are some dos and don’ts of promotional marketing that can help increase your overall ROI.
Dos
1. Consider your distribution channel
Once you have come up with your promotional items, you need to consider the best way to distribute them to your target audience. For instance, if you’re distributing custom coffee mugs, using postal services isn’t a wise option as they may break. Additionally, the number of items you plan to give away determines how they reach your audience.
2. Your target audience
Always think about the products your customers will use daily to ensure they have your product within eyesight every time. This acts as a constant reminder to them of your brand whenever they want to make a purchase.
3. Call to action (CTA)
CTA’s are essential in letting your audience know what action you want them to take. Thus, add a quick hang tag or postcard asking your consumers to visit your website or contact you.
Don’ts
1. Use generic items
Promotional items like pens are overdone in the marketing industry, and your customers will more likely throw them in the trash. Instead, go for new ideas like personalized water bottles and custom promo tumblers.
2. Make it difficult
The easier and simpler it is to get your promotional product, the higher your chances of making a lasting impression on your customers. For instance, if you give out promotional mugs in exchange for emails, ensure your consumer doesn’t have to fill out an entire piece of paper.
Hire us
At waterbottles.com, you can find various promotional products for your business to increase brand awareness. Contact us today to find out more about our promotional water bottles.