In the current hypercompetitive business world, consumers are flooded with advertising messages with every business seeking to increase sales. This leaves one major challenge for your business: how do you find a way to cut through the clutter and reach your target audience? A survey on American consumers shows that promotional products help a business reach its target audience and resonate with it!
For a minute, think: how would your customers receive a promotional product? What purpose do you think the promotional product would serve? What actions would the recipients take?
How consumers feel about promotional products
A survey on American consumers reveals that 81% of consumers like receiving promotional products with advertising messages. That is not all: 48% would like to often receive promotional products. Even better, 38% feel that promotional products remind them of the company that gave the product.
How consumers act upon promotional products
Even though consumers like receiving promotional products, it is unfortunate they will not always pick a promotional item. Your consumers will only pick up a promotional product if they find it to be useful! Wondering what gift you can give your customers?
What about customized drinkware?
Customized drinkware is branded with your company’s logo, name, or slogan which should be aimed at promoting your brand. There is a variety of customized drinkware to choose from including custom tumblers, personalized coffee mugs, custom water bottles, and insulated water bottles and cups.
Will consumers find customized drinkware useful?
Put simply, it is possible that drinkware will be ideal for everyone. We all need a cup, a mug, a bottle, or a tumbler to drink from; therefore, we would appreciate it if it was freely given to us. The usefulness of drinkware is not affected by seasons: whether hot or cold, we need drinks to quench our thirst. However, you can make your promotional drinkware products even more useful. For example, during winter, gift out insulated water bottles and cups so your prospects can carry around hot drinks to keep warm.
One last word: quality. The quality of your promotional products determines how consumers perceive your products in general. So always give out the best. Browse our website today!
Source