As Millennials are the largest target demographic, every brand wants to charm them. Unlike previous generations, however, they don’t easily respond to old-fashioned marketing tactics.
If your target consumer base includes Millennials, you have to meet their needs on multiple levels and appeal to their sense of individuality and philanthropy.
Socialize
According to a recent survey, 71 percent of Instagram users are below the age of 35. That’s more than half of the estimated 1 billion users who use the social media service every month. For Millennials, a presence on Instagram is like a badge of approval – if it’s not Instagrammable, it doesn’t exist.
Engaging with Millennials on various social media platforms signal-boosts your product to stellar levels. If you can catch the eye of a frequent Twitter or Facebook user with a well-placed promotional item, your brand may easily go viral, and the cascading word-of-mouth effect will propel your brand to stratospheric heights.
Personalize
An adventurous demographic, the Millennial generation loves to share activities ranging from the mundane to the extraordinary. Promotional products geared towards attracting Millennials have to be useful, unobtrusive, and sleek.
Picture a group of young, energetic friends going mountain-biking, or skydiving, or even working out at the gym. What sort of items would they bring along on their exploits? Will these items look good when they snap a photo on their smartphones?
Philanthropy
This is, perhaps, the hardest thing to accomplish. Millennials are very principled, and they will only support brands that speak to their values. Does your company support a charitable organization? Do you partner with local communities for a progressive cause?
Donating customized, promotional items to nonprofit organizations will garner the respect and attention of socially-conscious Millennials looking to make an impact.
What about custom tumblers and drinkware?
Personalized drinkware such as mugs, tumblers, and insulated water bottles fulfil a specialized niche that appeals to Millennials. Here at Waterbottles.com, we craft bespoke, durable products that are as unique as the people who use them. Browse our website today for drinkware that will look good on any work desk as well as on viral Instagram pictures.