Promotional products are branded with your company’s logo or slogan to promote your brand. However, if not leveraged properly, they can be ineffective in increasing awareness about your business, leading to a decrease in sales and being labeled as a pointless and wasteful investment.
For your promotional products to work as a powerful marketing tool, you need to effectively advertise them by placing them directly in front of your consumers. Choose advertising methods that fit your company’s values, goals, and corporate identity to attract more attention to it.
Here are some ways you can market your promotional products for maximum profits.
1. Social networking
We live in a digital era where everyone uses the internet to shop, study, and find entertainment. The quickest and easiest way to reach your target audience is through social media. For instance, if you have an online store or Instagram page, upload pictures of free water bottles to offer to loyal customers.
You can also have team members or happy clients posing with your bottles with a smile to attract more attention.
2. Trade fairs
Trade fairs provide more recognition for your brand than corporate events because they have an international audience. Thus, ensure that each person attending gets a branded water bottle, coffee mug, t-shirt, or pen.
Ensure your products are of high-quality as you have one chance of creating a good first impression.
3. Marketing materials
If you have catalogs and pamphlets as marketing materials, feature your promotional products in them to give away more gifts. For example, include your water bottle in one section along with details on how to acquire it.
Ensure your promotional products are easy to spot, and you can place them on every other page to remind readers of the item.
4. Company events
Give out promotional items during your corporate events to reach out to potential customers. Be generous with your gifts and allow customers to choose which promotional products they would like, to build a friendly relationship with them.
Hire us
Waterbottles.com provides personalized coffee mugs, promotional mugs, and custom water bottles for your company to market your brand. Contact us today to get your customized promotional items.