With all of the delivery services running because of the pandemic, consumers sometimes fail to pay attention to the companies and drivers delivering their food unless they recognize a global brand that’s well-known by the masses. Although you can leave a quick impression with custom vehicles, business colors, a logo and even follow-up emails and phone calls, you need to do a lot more to make your company stand out from the crowd.
Do you want your company to be remembered once from a single interaction… or more than a thousand times?
According to the Advertising Specialty Institute, one custom water bottle, coffee mug, travel tumbler, beer stein or other promotional drinkware item can generate approximately 1,400 impressions before it enters trash and recycling processes. The majority of Americans surveyed by ASI held onto their promo drinkware items for at least one year. As a result, a customer who receives promotional drinkware from you will likely see your company’s name, logo and contact details throughout that same period every day they use it or merely open the door to a kitchen cabinet where they store it. Anyone they use it around will also be reminded of your company.
How can you create interest with a branded drinkware investment?
– Offer it as a freebie for big spenders: If a customer spends more than $50 on groceries and delivery, for example, you might surprise them with an inexpensive plastic promotional water bottle. If they spend $100, you might offer a promotional mug or travel tumbler. If they buy from you every week, you might give them a special set of custom mugs or wine glasses at the end of the month.
– Provide it as a loyal customer benefit: Consider setting up a program in which customers receive free branded pieces of drinkware from a “collection” every month when they spend a certain dollar amount on your services. For example, you might give them items from a collection of branded mugs or shot glasses that feature different designs every month.
– Sneak a branded item into their order: If you sell and deliver custom gift baskets or even drop off open boxed deliveries, surprise each customer this summer with a custom water bottle or mug that contains a note of appreciation thanking them for continuing to give you their business during these difficult times.
– Make it a survey reward: If you’re struggling to learn more about what your customers need and value delivery-wise now versus before the pandemic, you’re probably thinking of using surveys. Conduct phone or online surveys as planned, but offer each customer a free branded drinkware item at the end to include with their next order.
Our team at Waterbottles.com regularly monitors beneficial promotional trends in the marketplace. Contact us today for more delivery-related promotional drinkware ideas based on the latest trends. We can help you find and customize one or more products to meet your needs from our vast selection of drinkware.