The competition in the marketing industry is tough, especially for startups or small businesses. Most brands use promotional drinkware to increase brand awareness and generate leads and conversions. And, as more and more consumers get gifted with personalized water bottles and custom mugs, their effectiveness diminishes as they’re tucked away in drawers and cupboards.
While rising above the noise in a crowded market isn’t easy, it’s vital as it establishes your brand’s reputation, increasing your customer reach.
So, how do you ensure your promotional products stand out from the rest?
1. Incorporate a logo
Adding a logo to your drinkware design is vital in distinguishing your brand from your competitors. For example, when your consumers use your promo tumblers in an office, your potential clients can easily recognize your brand from the logo, fostering memorability, and brand loyalty.
Furthermore, with a logo, you can make a strong first impression while grabbing your consumers’ attention. However, for it to be effective, ensure your logo is visible enough, and it represents your brand and your goals.
2. Be human
Businesses often forget that consumers prefer purchasing items from brands that value and appreciate them. Hence, don’t forget the human factor when creating your promotional products. This can be anything from including a picture or the name of your loyal clients on their promotional drinkware or including a compelling slogan.
Some examples of great slogans include:
• “You inspire us.”
• “Let us help you.”
• “We value your commitment to us.”
You can follow up your slogans with a CTA to persuade your consumers to take action.
3. Customize
It’s impossible to find a promotional product that hasn’t been used, making it challenging to stand out. Luckily, by customizing your drinkware, you can create a unique product that sparks interest among your audience.
For instance, instead of a plain water bottle, you can customize it into a bike bottle so that your consumers can use it when cycling. You can also ask your target audience what they’d like to have as a promotional product to address their needs.
Contact waterbottles.com today for quality promotional drinkware.