Promotional products are quickly gaining popularity as an effective and affordable way to market brands. However, some businesses are still skeptical about using promotional items, especially drink ware, to promote their brands.
To help you decide, here are five surprising facts about promotional products that prove you can’t go wrong using them for marketing your business.
1. Only one in five people will throw away an unwanted promotional item
Since four out of five people are likely to keep your promotional product, you’ll be making an impression on the vast majority of consumers who get your item. But, it’s vital to note that your promotional products are only as effective as their function.
That’s why many businesses opt for promotional drink ware items such as personalized water bottles and custom mugs as they blend seamlessly into their target audiences’ lives.
2. 48% of consumers would like to receive promotional items more often
This is a good sign that you need to hand out more promotional items to reach out to more customers. Whether it’s gifting your employees or giving free promotional mugs to everyone that subscribes to your newsletter, the more you give, the greater the impression you make.
Giving out promotional drink ware allows you to establish your brand with new customers and increase customer retention.
3. 57% of consumers were able to recall the advertiser on a mug
Advertising on a promotional mug is more effective than advertising on television or radio. Therefore, for customers to recall your brand and do business with you, it’s wise to use a functional item such as a coffee mug as your audience will use it often.
4. 85% of people do business with a brand after receiving a promotional item
The main goal of handing out promotional drink ware is to find new customers and gain exposure. Since 85% of recipients will do business with you, it shows that promotional products actually work.
Need promotional drink ware?
At waterbottles.com, we sell custom drink ware products such as water bottles and custom promo tumblers. Contact us today for your quality promotional drink ware.