It’s no secret that promotional drink ware is an affordable and convenient method of marketing your brand and engaging with your consumers. With promotional drink ware, you can persuade your potential target audience to purchase your products or services while showing appreciation to your current clients.
However, deciding which promotional drink ware product is right for your brand can be challenging. Most businesses opt for custom mugs and personalized water bottles as they’re items individuals use every day.
While some companies use both to increase their customer reach, you may not have the funds to invest in both at the same time. Here’s a guide that can help you decide between custom mugs and personalized water bottles.
Custom mugs
Custom mugs are exceptional promotional drink ware items as they blend seamlessly into the lives of your customers. For instance, people use mugs daily to drink coffee, tea or even store their stationery items, including pens and pencils.
No matter their use in homes or offices, with custom mugs, you’re guaranteed exposure, which increases your leads and conversions. However, to get the most out of your custom mugs, it’s vital to consider your audience type.
For example, a brand whose sole customer base consists of individuals who work in offices is better off using custom mugs as promotional items. This is because they’re more likely to use mugs in the workplace than a person who works in a construction site.
Personalized water bottles are common promotional items that any business can use, whether you’re in the sports or clothing niche. But, they can easily become a cliché as your customer may have several water bottles from other brands.
Your best bet at standing out when using water bottles is creating unique and custom products that your consumers can’t resist. For instance, by creating stainless water bottles, your clients can have a quality product for drinking water and coffee.
Which one is right for you?
This all depends on your needs and your target audience. For a sports company, personalized water bottles work best in marketing your company as opposed to custom mugs.
Contact us for more information about promotional drink ware.