Promotional products are a great way to improve your brand awareness and offer your current customers useful items. However, to be effective, you need to leverage your promotional products properly.
Making any mistake can waste time, money, and resources, resulting in losses for your business. Here are some common promotional product mistakes businesses make that you should avoid.
1. Lack of purpose
With millions of promotional items in the market to choose from, it’s vital to understand the purpose of your marketing campaign. Whether you want to increase traffic to your site or show appreciation for your employees with a gift, your products need to address your purpose.
For instance, personalized water bottles are ideal for increasing brand awareness, while custom mugs make a perfect employee gift. When you know what you want to achieve, you can effectively choose the right product, design, and distribution plan.
2. Using cheap products
Although promotional items are an affordable marketing option, it’s not advisable to use cheap products. It may be tempting to go for the lowest price to save money only to pay more in the long run.
For instance, most cheap products may have shoddy designs and use poor quality material that can break easily. Hence, you’re more unlikely to see a return of investment, forcing you to order other promotional items.
It’s wise to choose quality over quantity when it comes to promotional items. You don’t have to break your budget, but ensure your promotional mugs are up to standard.
3. Choosing the wrong product
There are several options for promotional drinkware in the market. However, that doesn’t mean you should use any product as it needs to be “on brand” with your business. For example, a company selling sports equipment is better off with custom water bottles as opposed to custom mugs.
To find the right product for your business, take the time to research your target audience’s hobbies and interests. Then, you can select a product that appeals to them and matches your brand.
Need promotional drinkware?
At waterbottles.com, we have various promotional drinkware you can use for your brand. Contact us today to order your promotional products.