If you’re thinking about running for political office or you are a political campaign professional, you know that name recognition is extremely important. The only way to achieve victory and receive more votes than your opponent is to make sure potential voters know who you are. Traditionally, campaigns have used posters, lawn signs, television and radio spots, social media ads, campaign buttons, and more. But something that campaigns have often overlooked as of late is promotional handouts such as drinkware. People throw out campaign literature, but they often keep drinkware. They use it, wash it and use it again. And every time they use it, they will see your name.
1. Name recognition over and over again
If you’re holding a campaign event, consider handing out promotional water bottles or custom coffee mugs to those who attend. Drinkware is something people will keep and continue to use multiple times. And every time they use it, they will be reminded of you. Your name will be seared into their heads and when it comes around to Election Day, your name will be on their mind. This is a better method than handing out a poster or piece of literature that can be easily thrown out. Even pencils have a shelf life that expires when they run out of lead.
2. Drinkware is used by more than the owner
If you’re having someone over to your home, the first question you usually ask them is “would you like something to drink?” Now, not only will the owner of the drinkware be seeing your name, but those they serve in their home will too. This means more voters will learn your name and have the inclination to do research on you or your candidate.
3. Drinkware can be customized
Whilst promotional drinkware can feature your name, you will also have the opportunity to put your campaign’s brand, logo and slogan on it too. Additionally, you can add your campaign’s website address onto the drinkware so people can search for you and learn about your campaign’s platform, policy, and agenda. This will allow you to inform more voters on the actual issues that matter.
To order promotional drinkware for your political campaign, Get in touch with our team today.