When you’re marketing your business, brand awareness should be your most important goal from the outset. In order to successfully grow your business, promote products or obtain new clients, you must start with expanding the reach of your brand so it is seen by more people. This means increasing your marketing and advertising efforts through traditional and nontraditional advertising methods. While many businesses use traditional methods such as social media, print and digital, and television and radio advertising, it’s important not to overlook nontraditional methods such as promotional drinkware. Here are three reasons why promotional drinkware will increase your brand awareness.
1. Clients and customers will appreciate the value
Whether you’re trying to bring in new clients or promote your product, promotional water bottles and other types of drinkware work well with customers. First, they aren’t intrusive and obstructive like other methods of advertising can be. People often feel that traditional forms of advertising are pushy and that they are being sold to, however, promotional drinkware provides customers with actual value. It not only allows customers to admire your business but it provides them with something they can keep and actually use. Your brand will constantly be in front of their eyes.
2. Free promotional drinkware provides incentive
Providing customers or clients with promotional products such as drinkware incentivizes them to grow comfortable with your brand. It allows you to establish a personal relationship with your customers — a strategy many companies ignore. This strategy relieves the pressure customers have on them to act quickly and buy. Instead, it’s an introduction that allows customers to familiarize themselves with your company and brand. This method lays the foundation for a future sale.
3. Promotional products boost brand recognition
Before you create any promotional drinkware, it’s critically important to plan your design to deliver the proper message. Obviously, include your company’s name and logo, but it’s also important to add your company’s website. This will allow potential customers to learn more about the company on their own time.
For more information on promotional drinkware and other types of promotional products, visit waterbottles.com.