We all want to do everything we can to protect the environment. Businesses now have more of a responsibility to ensure that their practices are as harmless to the environment as possible.
It can be difficult to create the right balance between properly promoting your business and proving to your clients that you care about the environment. Many traditional advertising practices (such as flyers and business cards) can have a significant negative impact on the environment. However, there are some more eco-friendly ways that you can promote your business:
1. Stop using paper
Paper marketing may still be a great tool in helping to get the word out about your company, but it can be pretty damaging to the environment. If you’re looking for green ways to promote your business, ditch the paper and start promoting via online sources such as social media. Not only will it make you more eco-friendly, but social media marketing is one of the cheapest and most effective ways to promote your business.
2. Donate to environmental organizations
There is no better way to be a friend of the earth than by donating to charities that are doing everything they can to help the environment. Participate in environmentally friendly events and collaborate with agencies who are trying to help businesses work in a more eco-friendly way. While you are doing this, make sure you promote it on social media, so that your customers know you are doing everything you can to be environmentally friendly.
3. Promote with eco-friendly products
Promotional products can improve brand awareness and reward customers for their loyalty. However, many promotional products are thrown away once customers get home, meaning that they are contributing to the global waste issue. However, there are some eco-friendly ways you can promote your brand with products. For example, invest in products that are useful and long-lasting, such as aluminum or thermal water bottles that have your logo on them. That way, your customers will get a useful product from you and will be much more likely to use your services next time.
To find out more about promotional products such as custom water bottles, get in touch with the team at waterbottles.com today.