Attracting new customers to your business can be challenging. Often, attempts to promote and sell your products directly to customers can actually turn them away. This leaves many business owners wondering how to open the door to potential customers and create an atmosphere where they are willing to listen. The solution is promotional products.
Benefits of promotional products
Promotional products make your business appear more friendly and approachable, which can go a long way to building trust with potential customers. Approximately half of the adults in the United States drink coffee every day, so promotional mugs are a great way to introduce potential customers to your brand.
Custom coffee mugs are an effective promotional product because they:
• Offer customers value
• Provide an inexpensive way for you to attract customers
• Increase your reach
• Drastically increase brand recognition
1. Providing value to customers
Promotional mugs can often be seen in businesses, schools and homes because they are long-lasting and reusable. In addition to daily coffee breaks, they are also ideal for tea time, cuddling up with a hot chocolate at the end of a long day, and can even be used for holding pens or decorating an office.
When a product provides the customer with both usability and quality, they hold on to them longer. A high-quality custom mug shows your customers that your products are both useful and well-made. Best of all, they offer an ongoing reminder of your company, which will ultimately send more leads your way.
2. Attracting customers without breaking the bank
Promotional mugs are inexpensive to produce and can be customized easily to reflect a positive image of your brand. In addition to being affordable, custom mugs can also be purchased in bulk. This makes them ideal for business fairs, conferences, holiday gifts, and more.
3. Expanding your reach
Because most people keep mugs for a long time, your promotional message will be seen by customers for many years. In fact, the shelf life of a promotional mug goes well beyond the initial user, especially if they’re donated or left in an office cupboard!
Customers are unlikely to turn down a custom mug. This makes it possible for you to get your message into many lives seamlessly at an affordable price. Therefore, it is well worth the investment to display your logo and message on a promotional mug. Your business could potentially be the center of conversation in break rooms across the country.