Promotional products are becoming an increasingly popular area of marketing and are a great way of getting a company seen by potential customers. From clothing and glassware to stationery and bags, promotional products go a long way to helping businesses establish their brand. However, there are many misconceptions going around about the use of promotional products. So today, we debunk the top 3 promotional product myths once and for all.
Myth 1: Promotional products are far too expensive
Marketers often assume (wrongly, we might add) that they don’t have enough money to promote their company across multiple channels, never mind on promotional products too. We’re here to tell you that it’s not about the product itself, but how it’s managed, researched, and monitored. You can’t just pay for the promotional products and hope for the best. You need to think carefully about what product you use and what information you include.
Did you know that promotional products are among some of the most cost-effective methods of marketing today? They have a lower CPI in the US than national magazine and TV advertising.
Myth 2: You can’t measure the ROI of promotional products
Many marketers believe it’s impossible to know if their water bottles or hand sanitizers are working, but this isn’t the case. All you need to do is make sure your promotional products include calls to action. Some popular options include QR codes, phone numbers, special offers, and promo codes.
Myth 3: Investing in mainstream media is a better technique
While TV ads often get the most attention in marketing, they’re not always the right choice. Adverts don’t provide the same level of personalization as promotional products, so if you have a niche target audience, using promotional products is likely to be much more effective.
If you’re considering promotional products to boost traffic and sales for your business, don’t hesitate to get in touch with our team at Waterbottles.com for all your personalized water bottles, custom coffee mugs, and promo tumblers today.