One of the best ways to promote your business or organization when celebrating the opening of a new location is with custom drinkware. Event planners often use branded products as gifts and prizes at grand openings because consumers love to receive free stuff. Yet some products like pens and keychains aren’t attractive enough to increase foot traffic. These products are also so small that they won’t advertise your message in an effective fashion, even when they’re used regularly by those who receive them. Many larger products like hats and umbrellas are also problematic: they rarely spread their message since people use them based on whim and weather changes.
On the other hand, custom drinkware:
Attracts immediate positive attention
By merely mentioning over a loud speaker, in a radio spot, or via fliers or posters that you’re offering free beverages at a grand opening, you can attract customers who would normally pass by the event without a second thought. For example, if you’ve opened up a park or museum, radio listeners are more likely to stop by when you state in an ad that you’re providing free water bottles filled with a cool beverage. This strategy also works great with warm beverages on chilly autumn and winter days if you’re opening, for example, a sport and outdoors equipment store or an entertainment arena.
Creates a lasting impression
Custom drinkware sets the mood and enhances the atmosphere. People are more likely to think of your business or organization long after the grand opening if you offer a high-quality coffee mug, travel tumbler or wine glass set customized with your logo and tagline as a giveaway or prize. Additionally, if you offer finer pieces made of ceramic, glass or metal, you imply that your primary focus is always on providing customers with a luxurious experience.
Promotes your brand year-round
People are more likely to use drinkware on a daily basis. As a result, your large custom logo and motto on branded mugs, water bottles and similar products constantly reminds recipients of your business or organization. Your beverageware helps subconsciously bring you first to their minds when they need a particular product or service. If they use the product at their office or while traveling or visiting public locations, it serves as portable advertising at no extra cost to you.
Separates different locations
Lastly, custom drinkware spreads the word faster than word-of-mouth when trying to create buzz about the opening of a new location. For example, consider a campaign involving a construction site where you give custom, insulated travel tumblers to all of the workers: for months, as they use the tumblers to transport coffee and tea to and from work, the beverageware advertises the upcoming grand opening. If you have a lot of locations, you can also use a custom logo and message specific to that location on the tumblers to prompt everyone to think and talk about the new addition to their area.
At Waterbottles.com, we offer a wide selection of inexpensive, quality custom drinkware products available in low-quantity and bulk order options. For more information about how you can use our beverageware to make your grand opening promotional strategy succeed beyond your wildest dreams, contact us today.