At Waterbottles.com, we often talk about how new promotional mugs, glass pieces and other drinkware benefit businesses, charities and organizations. Today’s blog post is about how you can benefit from re-purposing the old drinkware that you’ve decided to replace with one or more of our custom options.
Whether you have a lot of old, recyclable, unbranded pieces that no longer fit your needs or branded ones that feature an old logo or message, you should never give these pieces away anonymously or toss them into a recycling bin. Instead, use them in the following ways to promote your brand:
Sell them as collectibles
Many people love to collect branded memorabilia. For example, some people like to collect branded shot glasses from their favorite bars or ice cream float mugs from historic diners. Sports enthusiasts like to collect beer steins from their favorite venues. The great part is that since you won’t ever again use these older pieces, you can sell them at higher-than-normal prices. To make older, branded pieces more valuable, add an official label or tag to each piece that states the years your business used it and that it’s from a limited quantity, if applicable.
Give them to employees and customers
You can also create a lot of positive buzz by simply giving labeled or tagged unbranded or branded pieces to valued employees and loyal customers. For example, you might hand them out at an employee awards ceremony or team-building event or put them in birthday or holiday gift baskets. If you have a brick and mortar location, you might give the pieces to repeat customers or offer them as door or contest prizes. To make them even more memorable, add printed waterproof stickers to each piece that features a custom “thank you” message.
Donate them to community organizations
Many community organizations give credit in public to anyone who makes a large donation. A non-profit might use your drinkware to hold beverages during dinners or fundraising events. They might also sell or give away the pieces as part of their fundraisers. No matter what they do with your donation, you receive free advertising through those organizations that reach everyone who partners with them or makes use of their programs.
Our expert design and sales representatives have a lot more great ideas about how you can recycle your old plain and branded drinkware. Reach out to them today for help with a beneficial recycling solution that best matches your specific situation.