Promotional items are a vital part of a successful marketing strategy. They provide a means for targeting and creating a lasting impression on your audience. The market is becoming more competitive, and your brand needs a strategy that places it in your customers’ mind at all times.
Promotional items build customer relations and increase your sales. Customers feel appreciated and honored when they receive promotional gifts, creating a positive link between them and your brand.
Here are some benefits of promotional items.
1. Create lasting awareness
Statistics show that 62% of customers remember the name of a brand that gave them promotional products. When people use these products, it is an ongoing reminder of your company, and it builds customer loyalty.
You also gain new customers by adding contact details on promotional items. They serve as long-term business cards and are within reach.
2. Customers like them
Many customers like receiving promotional items because of their usefulness. For instance, custom mugs can be used at home and in the office for drinking. Picking the right promotional item is vital to creating a permanent billboard of your brand.
If customers don’t find your product practical, they will hide it away in drawers. On the other hand, the right product is placed within eyesight, drawing attention from everyone.
3. Cost-effective
Promotional items provide continual brand exposure making them cost-effective. Imagine the number of people that visit and sit in offices for more than eight hours daily. All these people can directly interact with your brand through personalized coffee mugs and custom promo tumblers.
Each person with your promotional item serves as a personal mobile billboard for your company. Instead of paying large amounts for paid ads, you advertise your product through loyal customers.
Hire us
When using promotional products, you need to know your target market. Placing mugs and tumblers in the wrong audience reduces their efficiency in creating brand awareness.
Waterbottles.com provides businesses with custom promotional drinkware for marketing initiatives. We have a wide range of items to choose from to suit your marketing strategy. Contact us today to place your order.