If you’ve bought promotional products in the past but didn’t see results in terms of new customers or sales, chances are you did it wrong. Leveraging your promotional products properly goes a long way in increasing your brand’s awareness and meeting your bottom line.
Unfortunately, many businesses do the bare minimum when it comes to promotional items, resulting in costly mistakes and significant losses. Luckily, there are some steps you can take to ensure your promotional products generate income, including targeting the right audience.
But first, it’s essential to understand what you’re doing wrong to find viable solutions. To help you get started, here are some reasons why your promotional products aren’t working.
1. You’re not using the right promotional products
Promotional products range from drinkware items such as personalized water bottles to clothing and tech gadgets. However, just because you have numerous options to choose from doesn’t mean you should pick any. You might end up losing your loyal customers or turning away new customers.
To guarantee success, give your target audience items they need and can use daily. For example, if your customers consist of white-collar individuals, consider gifting them custom coffee mugs as they’re more likely to use them at home and in the office.
2. You’re focused on quantity, not quality
Many businesses assume that the more promotional products they give out, the higher the number of impressions they create. While this isn’t entirely false, it’s not always the case. Giving your promotional items to individuals that don’t care about your brand or products/services is a waste of time, money, and effort.
You’re better off focusing on your target audience and the few loyal customers you have to increase sales and loyalty and strengthen relationships.
3. Your promotional product design is poor
If you want to create long-lasting impressions and get customers to contact your business, ensure your promotional product design is top-notch. This includes having a clear and visible logo, a short and easy-to-understand slogan, and contact information.
It’s wise to hire a professional for your design to avoid the headaches and stresses associated with designing promotional items.
Contact waterbottles.com today for quality promotional drinkware.